7UP | “Sinh nhật hết mình nhận quà hết nấc” Campaign
Campaign Period
June 30, 2023 – July 30, 2023
Scope of Work
This summer, in collaboration with 7UP, we launched the campaign “Sinh nhật hết mình nhận quà hết nấc!” to celebrate BigC’s anniversary nationwide.
Key Activities:
- Deployed the Automated Scan Bill Redemption solution using OCR technology, integrated with a Lucky Wheel game.
- Delivered a fresh, engaging shopping experience for consumers right at the point of purchase.
- Achieved 100% of the assigned KPIs.
- Provided a data management system to optimize post-campaign data collection and analysis.
Campaign Scale
Coverage: Nationwide
Channel: BigC supermarket chain
Activation Sites: 52 supermarkets
