BUDWEISER | “Chào Hè Budweiser 100% Trúng Thưởng” Campaign
Campaign Period
April 29, 2023 – June 14, 2023
Scope of Work
The “Chào Hè Budweiser 100% Trúng Thưởng” campaign was a nationwide summer activation in partnership with the iconic American beer brand, Budweiser.
Key Activities:
- Delivered the Automated Scan Bill Redemption solution using OCR technology, integrated with an engaging Lucky Wheel game.
- The campaign was deployed across major supermarket chains nationwide.
- Provided a 4.0-standard project management system, optimizing data collection and analysis.
- Achieved 100% of campaign KPIs.
Campaign Scale
- Coverage: Nationwide
- Channels: BigC, Lotte, Aeon, Mega Market, Emart, KingFood, Co.op Mart
