FRISO – NATIONAL PRENATAL WORKSHOPS
EVENT INFORMATION
Client: Friso
Format: Nationwide prenatal workshop series
Timeline: 2025
Locations: Bac Giang, Bac Ninh, Bac Lieu, Phu Tho… and many other provinces nationwide
WORKSHOP OBJECTIVES
Friso aims to accompany expectant mothers from the early months of pregnancy, providing scientific knowledge throughout the 9-month journey. The workshop series is designed to:
– Enhance Friso’s visibility and market penetration in key regions.
– Directly connect with the expectant mothers’ community through hands-on experiences.
– Strengthen consumer trust in product quality based on scientific foundations.
OUR SOLUTION
As a strategic partner, MEDICAL360 implemented the full-package program “Thai kỳ nhẹ nhàng – Con yêu vững vàng”:
– Outreach communication to expectant mothers in hosting regions, helping them stay informed and register.
– Inspirational event space design integrated with the engaging 3D model “Discover the Happy Tummy.”
– Organizing interactive sessions between mothers, obstetricians, and nutrition experts.
– Implementing attractive gift activities to enhance participation experiences and encourage word-of-mouth sharing.
HIGHLIGHT RESULTS
- Over 300 mothers attended each workshop.
- The series continues to expand to more provinces nationwide.
- Strengthened Friso’s image as a brand aligned with science and dedicated, practical care for expectant mothers.
