{"id":1572,"date":"2023-10-25T17:05:07","date_gmt":"2023-10-25T10:05:07","guid":{"rendered":"https:\/\/mvc.com.vn\/ung-dung-cong-nghe-ocr-buoc-ngoat-moi-trong-nganh-trade-marketing\/"},"modified":"2023-10-31T18:16:48","modified_gmt":"2023-10-31T11:16:48","slug":"chiec-bay-vong-lap-tiep-thi-trong-trien-khai-chien-luoc-trade-marketing","status":"publish","type":"post","link":"https:\/\/mvc.com.vn\/vi\/chiec-bay-vong-lap-tiep-thi-trong-trien-khai-chien-luoc-trade-marketing\/","title":{"rendered":"CHI\u1ebeC B\u1eaaY \u201cV\u00d2NG L\u1eb6P TI\u1ebeP TH\u1eca\u201d TRONG TRI\u1ec2N KHAI CHI\u1ebeN L\u01af\u1ee2C TRADE MARKETING"},"content":{"rendered":"

Doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 \u0111ang m\u1eafc k\u1eb9t trong \u201cv\u00f2ng l\u1eb7p ti\u1ebfp th\u1ecb\u201d? L\u00e0m sao tho\u00e1t kh\u1ecfi chi\u1ebfc \u201cb\u1eaby\u201d n\u00e0y v\u00e0 t\u1ea1o ra nh\u1eefng \u0111\u1ed9t ph\u00e1 m\u1edbi ?<\/strong><\/h4>\n

Trade Marketing (hay c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 Marketing t\u1ea1i \u0111i\u1ec3m b\u00e1n) l\u00e0 chu\u1ed7i c\u00e1c ho\u1ea1t \u0111\u1ed9ng nh\u01b0: t\u1ed5 ch\u1ee9c, x\u00e2y d\u1ef1ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ng\u00e0nh h\u00e0ng v\u00e0 chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u trong h\u1ec7 th\u1ed1ng k\u00eanh ph\u00e2n ph\u1ed1i. Th\u00f4ng qua nhi\u1ec1u ph\u01b0\u01a1ng ph\u00e1p kh\u00e1c nhau \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c ch\u1ec9 ti\u00eau t\u0103ng doanh s\u1ed1, th\u1ecb ph\u1ea7n v\u00e0 l\u1ee3i nhu\u1eadn, kh\u00f4ng nh\u1eefng cho doanh nghi\u1ec7p m\u00e0 c\u00f2n cho kh\u00e1ch h\u00e0ng. Trong \u0111\u00f3, ch\u1ec9 ti\u00eau quan tr\u1ecdng nh\u1eb1m \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 trong ho\u1ea1t \u0111\u1ed9ng Trade Marketing ch\u00ednh l\u00e0 “T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i”, c\u00e1c nh\u00e0 Qu\u1ea3n tr\u1ecb Marketing \u0111\u1ec1u mong mu\u1ed1n n\u00e2ng cao ch\u1ec9 s\u1ed1 n\u00e0y theo th\u1eddi gian khi th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c Marketing. Tuy nhi\u00ean, khi “T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i” c\u1ee7a doanh nghi\u1ec7p kh\u00f4ng thay \u0111\u1ed5i ho\u1eb7c kh\u00f4ng c\u00f3 xu h\u01b0\u1edbng t\u0103ng l\u00ean sau m\u1ed9t th\u1eddi gian, \u0111i\u1ec1u n\u00e0y cho th\u1ea5y doanh nghi\u1ec7p c\u1ee7a b\u1ea1n v\u00f4 h\u00ecnh trung r\u01a1i v\u00e0o chi\u1ebfc b\u1eaby “v\u00f2ng l\u1eb7p ti\u1ebfp th\u1ecb”. Ngh\u0129a l\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng t\u1ea1i \u0111i\u1ec3m b\u00e1n kh\u00f4ng c\u00f2n th\u00fa v\u1ecb \u0111\u1ec3 thu h\u00fat nhi\u1ec1u kh\u00e1ch h\u00e0ng, \u0111i\u1ec1u n\u00e0y c\u00e0ng d\u1ec5 nh\u1eadn th\u1ea5y r\u00f5 trong c\u00e1c ng\u00e0nh h\u00e0ng FMCG.<\/p>\n

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\u0110\u1ed1i v\u1edbi ng\u00e0nh h\u00e0ng ti\u00eau d\u00f9ng nhanh (FMCG), Trade Marketing s\u1ebd \u0111\u01b0\u1ee3c th\u1ef1c thi v\u00e0 t\u1eadp trung m\u1ea1nh m\u1ebd \u1edf c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i MT (Modern Trade) nh\u01b0 c\u00e1c chu\u1ed7i si\u00eau th\u1ecb ho\u1eb7c c\u00e1c c\u1eeda h\u00e0ng ho\u00e1 ph\u1ea9m l\u1edbn,… \u0111\u00e2y c\u0169ng l\u00e0 m\u1ed9t trong nh\u1eefng k\u00eanh mua h\u00e0ng c\u00f3 s\u1ee9c mua l\u1edbn. Ho\u1ea1t \u0111\u1ed9ng marketing t\u1ea1i \u0111\u00e2y \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1eb1ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p truy\u1ec1n th\u1ed1ng nh\u01b0: PG \u0111\u1ee9ng ch\u00e0o h\u00e0ng, khuy\u1ebfn kh\u00edch Shoppers mua h\u00e0ng b\u1eb1ng c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i, qu\u00e0 t\u1eb7ng, v\u1eadn h\u00e0nh th\u1ee7 c\u00f4ng,… n\u1ebfu doanh nghi\u1ec7p b\u1ea1n v\u1eabn c\u00f2n \u0111ang th\u1ef1c hi\u1ec7n Trade Marketing t\u1ea1i k\u00eanh MT nh\u01b0 v\u1eady, th\u00ec \u0111\u00e2y ch\u00ednh l\u00e0 chi\u1ebfc b\u1eaby “v\u00f2ng l\u1eb7p ti\u1ebfp th\u1ecb” m\u00e0 kh\u00f4ng c\u00f3 s\u1ef1 \u0111\u1ed9t ph\u00e1 n\u00e0o. Li\u1ec7u r\u1eb1ng kh\u00e1ch h\u00e0ng h\u1ecd c\u1ea3m th\u1ea5y nh\u00e0m ch\u00e1n v\u1edbi c\u00e1c ho\u1ea1t \u0111\u1ed9ng n\u00e0y kh\u00f4ng? V\u1eady l\u00e0m c\u00e1ch n\u00e0o gi\u00fap nh\u00e3n h\u00e0ng t\u1ea1o ra nh\u1eefng nh\u1eefng tr\u1ea3i nghi\u1ec7m t\u1ed1t cho kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng “t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i”?<\/p>\n

\u0110\u1ee9ng tr\u01b0\u1edbc th\u00e1ch th\u1ee9c n\u00e0y, c\u00e1c nh\u00e0 Qu\u1ea3n Tr\u1ecb tr\u00ean th\u1ebf gi\u1edbi \u0111\u00e3 gi\u1ea3i b\u00e0i to\u00e1n “b\u1eaby v\u00f2ng l\u1eb7p ti\u1ebfp th\u1ecb” b\u1eb1ng c\u00e1ch \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng Trade Marketing. M\u1ed9t trong nh\u1eefng case study \u0111i\u1ec3n h\u00ecnh l\u00e0 Singha Corporation \u2013 t\u1eadp \u0111o\u00e0n h\u00e0ng \u0111\u1ea7u tr\u00ean th\u1ecb tr\u01b0\u1eddng bia v\u00e0 \u0111\u1ed3 u\u1ed1ng kh\u00f4ng c\u1ed3n c\u1ee7a Th\u00e1i Lan c\u0169ng c\u00f3 chung c\u00e2u h\u1ecfi khi tri\u1ec3n khai ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft Singha Rewards cho d\u00f2ng s\u1ea3n ph\u1ea9m n\u01b0\u1edbc \u0111\u00f3ng chai Singha Drinking Water. V\u1edbi concept ph\u1ed5 bi\u1ebfn trong ng\u00e0nh FMCG – thu th\u1eadp m\u00e3 s\u1ed1 d\u01b0\u1edbi n\u1eafp chai \u0111\u1ec3 t\u00edch \u0111i\u1ec3m v\u00e0 \u0111\u1ed5i qu\u00e0, Singha \u0111\u00e3 s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 nh\u1eadn d\u1ea1ng k\u00ed t\u1ef1 quang h\u1ecdc (OCR – Optical Character Recognition) nh\u1eb1m v\u1eadn h\u00e0nh ch\u01b0\u01a1ng tr\u00ecnh theo c\u00e1ch \u0111\u01a1n gi\u1ea3n nh\u1ea5t. Gi\u00fap kh\u00e1ch h\u00e0ng thay v\u00ec ph\u1ea3i ghi nh\u1edb m\u00e3 s\u1ed1 v\u00e0 nh\u1eadp b\u1eb1ng tay, gi\u1edd \u0111\u00e2y ch\u1ec9 c\u1ea7n d\u00f9ng camera tr\u00ean \u0111i\u1ec7n tho\u1ea1i, ch\u1ee5p \u1ea3nh c\u00e1c n\u1eafp chai \u2013 m\u00e3 s\u1ed1 s\u1ebd t\u1ef1 \u0111\u1ed9ng \u0111i\u1ec1n v\u00e0o trang t\u00edch \u0111i\u1ec3m, mang \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 ti\u1ec7n l\u1ee3i.<\/p>\n

Nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam, theo xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 Yomost, 7UP, Mirinda, Budweiser\u2026 c\u0169ng \u00e1p d\u1ee5ng ph\u01b0\u01a1ng th\u1ee9c Marketing hi\u1ec7n \u0111\u1ea1i v\u00e0 t\u00edch h\u1ee3p c\u00f4ng ngh\u1ec7 n\u00e0y th\u00f4ng qua gi\u1ea3i ph\u00e1p Scan Bill \u0110\u1ed5i Qu\u00e0 c\u1ee7a MVC<\/a>. Gi\u1ea3i ph\u00e1p kh\u00f4ng ch\u1ec9 mang l\u1ea1i s\u1ef1 \u0111a d\u1ea1ng trong tr\u1ea3i nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi ch\u01a1i, t\u0103ng t\u00ednh th\u00fa v\u1ecb trong c\u00e1c ho\u1ea1t \u0111\u1ed9ng cho kh\u00e1ch h\u00e0ng b\u1eb1ng nhi\u1ec1u h\u00ecnh th\u1ee9c Gamification kh\u00e1c nhau; m\u00e0 c\u00f2n \u0111em l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch ti\u1ec7n l\u1ee3i v\u00e0 t\u1ed1i \u01b0u chi ph\u00ed cho doanh nghi\u1ec7p. V\u1eady gi\u1ea3i ph\u00e1p Scan Bill \u0110\u1ed5i Qu\u00e0 c\u00f3 g\u00ec \u0111\u1eb7c bi\u1ec7t gi\u00fap nh\u00e3n h\u00e0ng hi\u1ec3u r\u00f5 h\u01a1n qu\u00e1 tr\u00ecnh mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng?<\/p>\n

V\u1eady l\u00e0m c\u00e1ch n\u00e0o gi\u1ea3i ph\u00e1p Scan Bill \u0110\u1ed5i Qu\u00e0 n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c t\u00e2m l\u00fd ng\u01b0\u1eddi ti\u00eau d\u00f9ng, gi\u00fap nh\u00e3n h\u00e0ng t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i sau m\u1ed7i chi\u1ebfn d\u1ecbch ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng v\u00e0 v\u00e0 c\u00e1ch n\u00f3 \u0111\u00e3 t\u1ea1o ra m\u1ed9t b\u01b0\u1edbc ngo\u1eb7t m\u1edbi trong ng\u00e0nh Trade Marketing nh\u01b0 th\u1ebf n\u00e0o? H\u00e3y c\u00f9ng MVC t\u00ecm hi\u1ec3u trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y \u0111\u1ec3 t\u00ecm ra gi\u1ea3i ph\u00e1p t\u1ed1i \u01b0u cho doanh nghi\u1ec7p b\u1ea1n nh\u00e9!<\/p>\n

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\"\"<\/strong><\/h3>\n<\/div>\n

B\u01b0\u1edbc ngo\u1eb7t trong chuy\u1ec3n \u0111\u1ed5i ph\u01b0\u01a1ng th\u1ee9c Marketing<\/strong><\/h4>\n

Tuy nhi\u00ean kh\u00f4ng ph\u1ea3i \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 n\u00e0o c\u0169ng c\u00f3 \u0111\u1ed9 ch\u00ednh x\u00e1c cao, nh\u1ea5t l\u00e0 trong vi\u1ec7c \u0111\u1ecdc v\u00e0 ph\u00e2n t\u00edch ho\u00e1 \u0111\u01a1n mua h\u00e0ng. Nh\u01b0ng v\u1edbi gi\u1ea3i ph\u00e1p Scan Bill \u0110\u1ed5i Qu\u00e0 \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 OCR c\u1ee7a MVC, cho ph\u00e9p \u201cqu\u00e9t\u201d nh\u1eadn di\u1ec7n v\u00e0 hi\u1ec3u \u0111\u01b0\u1ee3c v\u0103n b\u1ea3n t\u1eeb t\u00e0i li\u1ec7u in, h\u00ecnh \u1ea3nh v\u00e0 h\u00f3a \u0111\u01a1n v\u1edbi \u0111\u1ed9 ch\u00ednh x\u00e1c cao, c\u00f3 kh\u1ea3 n\u0103ng x\u1eed l\u00fd ch\u00ednh x\u00e1c c\u00e1c k\u00fd t\u1ef1 v\u00e0 h\u1ea7u h\u1ebft c\u00e1c t\u00e1c v\u1ee5 th\u01b0\u1eddng g\u1eb7p theo nhu c\u1ea7u.<\/p>\n

Song song \u0111\u00f3, v\u1edbi gi\u1ea3i ph\u00e1p Scan Bill \u0110\u1ed5i Qu\u00e0, gi\u00fap gi\u1ea3m thi\u1ec3u r\u1ee7i ro th\u00f4ng tin d\u1eef li\u1ec7u b\u1ecb b\u1ecf qua ho\u1eb7c b\u1ecb m\u1ea5t trong chi\u1ebfn d\u1ecbch. Thay v\u00ec “ho\u1ea1t \u0111\u1ed9ng theo l\u1ed1i m\u00f2n” d\u00f9ng con ng\u01b0\u1eddi l\u00e0 y\u1ebfu t\u1ed1 ch\u00ednh v\u1eadn h\u00e0nh ch\u01b0\u01a1ng tr\u00ecnh, v\u1edbi gi\u1ea3i ph\u00e1p Scan Bill \u0110\u1ed5i Qu\u00e0 t\u1ea5t c\u1ea3 c\u00e1c d\u1eef li\u1ec7u tham gia ch\u01b0\u01a1ng tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec1u \u0111\u01b0\u1ee3c ghi nh\u1eadn tr\u1ef1c ti\u1ebfp v\u00e0o h\u1ec7 th\u1ed1ng b\u1eb1ng c\u00f4ng ngh\u1ec7. V\u00e0 c\u0169ng ch\u00ednh b\u1edfi t\u00ednh n\u0103ng n\u00e0y, doanh nghi\u1ec7p c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng t\u1eadn d\u1ee5ng d\u1eef li\u1ec7u th\u1ef1c hi\u1ec7n c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh CRM, v\u00e0 Loyalty.<\/p>\n

Gi\u1ea3i ph\u00e1p nhanh ch\u00f3ng tr\u1edf th\u00e0nh \u201cm\u0169i nh\u1ecdn\u201d b\u1edfi n\u00f3 kh\u00f4ng ch\u1ec9 hi\u1ec7u qu\u1ea3 gi\u00fap ti\u1ebfp c\u1eadn \u0111\u00fang t\u1ec7p kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, m\u00e0 c\u00f2n tr\u1ef1c ti\u1ebfp gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c b\u00e0i to\u00e1n t\u0103ng doanh s\u1ed1 th\u00f4ng qua c\u00e1c chi\u1ebfn d\u1ecbch. Qua \u0111\u00f3, gi\u1ea3i ph\u00e1p mang \u0111\u1ebfn m\u1ed9t lu\u1ed3ng gi\u00f3 m\u1edbi, c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng, t\u0103ng t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u v\u00e0 \u0111\u1ec3 l\u1ea1i \u1ea5n t\u01b0\u1ee3ng l\u00e2u d\u00e0i h\u01a1n sau m\u1ed7i chi\u1ebfn d\u1ecbch.<\/p>\n

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https:\/\/mvc.com.vn\/wp-content\/uploads\/2023\/10\/MVC_Scan-Bill-Doi-Qua-Tu-Dong.mp4<\/a><\/video><\/div>\n

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Gi\u1ea3i ph\u00e1p \u1ee9ng d\u1ee5ng th\u1ef1c t\u1ebf tr\u00ean th\u1ecb tr\u01b0\u1eddng<\/strong><\/h4>\n

Sau nhi\u1ec1u th\u00e1ng ra m\u1eaft, v\u1edbi kh\u1ea3 n\u0103ng t\u1ef1 \u0111\u1ed9ng h\u00f3a v\u00e0 s\u1ef1 ti\u1ec7n l\u1ee3i gi\u1ea3i ph\u00e1p Scan Bill \u0110\u1ed5i Qu\u00e0 lu\u00f4n \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao v\u00e0 nh\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng ph\u1ea3n h\u1ed3i t\u00edch c\u1ef1c t\u1eeb c\u00e1c nh\u00e3n h\u00e0ng, c\u00e1c c\u00f4ng ty \u0111a qu\u1ed1c gia v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ed1 l\u01b0\u1ee3t \u0111\u1ed5i qu\u00e0 l\u00ean \u0111\u1ebfn h\u01a1n 610.000 l\u01b0\u1ee3t \u0111\u1ed5i qu\u00e0. V\u00e0o n\u0103m 2022, gi\u1ea3i ph\u00e1p Scan Bill – \u0110\u1ed5i Qu\u00e0 T\u1ef1 \u0110\u1ed9ng c\u1ee7a MVC \u0111\u00e3 \u0111\u1ea1t kh\u1ea3 n\u0103ng qu\u00e9t h\u00f3a \u0111\u01a1n t\u1ea1i h\u01a1n 8.000 \u0111i\u1ec3m tr\u00ean to\u00e0n qu\u1ed1c nh\u01b0 c\u00e1c chu\u1ed7i si\u00eau th\u1ecb l\u1edbn nh\u01b0 CoopMart, MM Mega Market, BigC, \u2026. C\u00e1c chu\u1ed7i nh\u00e0 h\u00e0ng v\u00e0 qu\u00e1n \u0103n nh\u01b0 37 Street, Jollibee, KFC, Kichi \u2013 Kichi, Kpob, Lotteria, Manwah, Paris Baguette, Tous les Jours,.. Ngo\u00e0i ra c\u00f2n c\u00f3 h\u1ec7 th\u1ed1ng nh\u00e0 thu\u1ed1c l\u1edbn nh\u01b0 An Khang, Pharmacity, Long Ch\u00e2u, \u2026 v\u00e0 c\u00e1c c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i, t\u1ea1p h\u00f3a, m\u1ef9 ph\u1ea9m,\u2026 tr\u00ean to\u00e0n qu\u1ed1c. (Xem th\u00eam c\u00e1c d\u1ef1 \u00e1n t\u1ea1i \u0111\u00e2y<\/u><\/a>)<\/p>\n

\"\"<\/strong><\/p>\n

K\u1ef7 nguy\u00ean m\u1edbi c\u1ee7a s\u1ed1 h\u00f3a trong l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb<\/strong><\/h4>\n

Gi\u1ea3i ph\u00e1p Scan Bill \u0110\u1ed5i Qu\u00e0 kh\u00f4ng ch\u1ec9 mang l\u1ea1i s\u1ef1 linh ho\u1ea1t cao m\u00e0 c\u00f2n cho ph\u00e9p b\u1ea1n t\u00edch h\u1ee3p c\u00e1c h\u00ecnh th\u1ee9c qu\u00e0 t\u1eb7ng kh\u00e1c nhau chi\u1ebfn d\u1ecbch, kh\u00f4ng ch\u1ec9 c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng \u0111\u01b0\u1ee3c m\u1ecdi l\u00fac m\u1ecdi n\u01a1i, m\u00e0 c\u00f2n mang \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng nhi\u1ec1u s\u1ef1 l\u1ef1a ch\u1ecdn h\u01a1n. \u0110\u1eb7c bi\u1ec7t, gi\u1ea3i ph\u00e1p Scan Bill \u0110\u1ed5i Qu\u00e0 s\u1ebd gi\u00fap doanh nghi\u1ec7p, th\u01b0\u01a1ng hi\u1ec7u t\u1ed1i \u01b0u h\u00f3a h\u00e0nh tr\u00ecnh tr\u1ea3i nghi\u1ec7m b\u1eb1ng c\u00e1ch k\u1ebft h\u1ee3p qu\u00e0 t\u1eb7ng \u0111i\u1ec7n t\u1eed (E-Gifts) khi MVC h\u1ee3p t\u00e1c v\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0o UrBox<\/a> (m\u1ed9t trong nh\u1eefng c\u00f4ng ty qu\u00e0 t\u1eb7ng \u0111i\u1ec7n t\u1eed l\u1edbn nh\u1ea5t Vi\u1ec7t Nam). Qua \u0111\u00f3, gi\u1ea3i ph\u00e1p t\u1ed1i \u01b0u ho\u00e1 qu\u1ea3n l\u00fd th\u00f4ng tin \u0111i\u1ec7n t\u1eed, ti\u1ebft ki\u1ec7m chi ph\u00ed, gi\u1ea3m thi\u1ec3u ngu\u1ed3n nh\u00e2n l\u1ef1c, nhanh ch\u00f3ng x\u00e2y d\u1ef1ng c\u01a1 s\u1edf d\u1eef li\u1ec7u \u0111i\u1ec7n t\u1eed v\u1edbi t\u00ednh b\u1ea3o m\u1eadt cao v\u00e0 \u0111\u01a1n gi\u1ea3n ho\u00e1 trong h\u1ec7 th\u1ed1ng v\u1eadn h\u00e0nh. G\u00f3p ph\u1ea7n th\u00fac \u0111\u1ea9y doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd h\u01a1n trong th\u1ecb tr\u01b0\u1eddng \u0111\u1ea7y c\u1ea1nh tranh. (Xem th\u00eam)<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 \u0111ang m\u1eafc k\u1eb9t trong \u201cv\u00f2ng l\u1eb7p ti\u1ebfp th\u1ecb\u201d? L\u00e0m sao tho\u00e1t kh\u1ecfi chi\u1ebfc \u201cb\u1eaby\u201d n\u00e0y v\u00e0 t\u1ea1o ra nh\u1eefng \u0111\u1ed9t ph\u00e1 m\u1edbi ?<\/p>\n","protected":false},"author":4,"featured_media":1631,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"_acf_changed":false,"footnotes":""},"categories":[23,24],"tags":[],"class_list":["post-1572","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-blog-vi","category-tin-tuc","post_format-post-format-video"],"acf":[],"_links":{"self":[{"href":"https:\/\/mvc.com.vn\/vi\/wp-json\/wp\/v2\/posts\/1572","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mvc.com.vn\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mvc.com.vn\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mvc.com.vn\/vi\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/mvc.com.vn\/vi\/wp-json\/wp\/v2\/comments?post=1572"}],"version-history":[{"count":26,"href":"https:\/\/mvc.com.vn\/vi\/wp-json\/wp\/v2\/posts\/1572\/revisions"}],"predecessor-version":[{"id":1630,"href":"https:\/\/mvc.com.vn\/vi\/wp-json\/wp\/v2\/posts\/1572\/revisions\/1630"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mvc.com.vn\/vi\/wp-json\/wp\/v2\/media\/1631"}],"wp:attachment":[{"href":"https:\/\/mvc.com.vn\/vi\/wp-json\/wp\/v2\/media?parent=1572"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mvc.com.vn\/vi\/wp-json\/wp\/v2\/categories?post=1572"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mvc.com.vn\/vi\/wp-json\/wp\/v2\/tags?post=1572"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}