{"id":1732,"date":"2024-05-21T11:08:07","date_gmt":"2024-05-21T04:08:07","guid":{"rendered":"https:\/\/mvc.com.vn\/case-study-mvcpro-x-suntory-pepsico-chien-dich-tet-2024-thanh-cong-nho-su-linh-hoat-va-ung-bien-nhanh-chong\/"},"modified":"2024-05-23T14:19:01","modified_gmt":"2024-05-23T07:19:01","slug":"case-study-mvcpro-x-suntory-pepsico-chien-dich-tet-2024-thanh-cong-nho-su-linh-hoat-va-ung-bien-nhanh-chong","status":"publish","type":"post","link":"https:\/\/mvc.com.vn\/vi\/case-study-mvcpro-x-suntory-pepsico-chien-dich-tet-2024-thanh-cong-nho-su-linh-hoat-va-ung-bien-nhanh-chong\/","title":{"rendered":"[CASE STUDY] MVCPRO X SUNTORY PEPSICO – CHI\u1ebeN D\u1ecaCH T\u1ebeT 2024 – TH\u00c0NH C\u00d4NG NH\u1edc S\u1ef0 LINH HO\u1ea0T V\u00c0 \u1ee8NG BI\u1ebeN NHANH CH\u00d3NG"},"content":{"rendered":"

H\u1ee3p t\u00e1c v\u1edbi MVCPRO trong vi\u1ec7c cung \u1ee9ng nh\u00e2n l\u1ef1c \u0111\u00e3 g\u00f3p ph\u1ea7n v\u00e0o th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn d\u1ecbch T\u1ebft 2023 c\u1ee7a Suntory PepsiCo. Gi\u1ea3i ph\u00e1p cung \u1ee9ng ngu\u1ed3n nh\u00e2n l\u1ef1c c\u1ee7a MVCPRO kh\u00f4ng ch\u1ec9 h\u1ed7 tr\u1ee3 vi\u1ec7c cung c\u1ea5p nh\u00e2n s\u1ef1 m\u00e0 c\u00f2n \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u00e0 h\u1ed7 tr\u1ee3 marketing to\u00e0n di\u1ec7n, gi\u00fap t\u0103ng v\u1ecb th\u1ebf c\u1ea1nh tranh m\u1ea1nh m\u1ebd v\u00e0 th\u00e0nh c\u00f4ng tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n

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B\u1ed1i C\u1ea3nh v\u00e0 Y\u00eau C\u1ea7u D\u1ef1 \u00c1n<\/strong><\/h4>\n

Chi\u1ebfn d\u1ecbch T\u1ebft 2024 c\u1ee7a PepsiCo kh\u00f4ng ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 tr\u01b0ng b\u00e0y s\u1ea3n ph\u1ea9m. V\u1edbi y\u00eau c\u1ea7u cung c\u1ea5p nh\u00e2n s\u1ef1 t\u1eeb c\u00e1c v\u1ecb tr\u00ed PG – PB (Promoter Girl – Promoter Boy) \u0111\u1ebfn male merchandiser, MVCPRO \u0111\u00e3 \u0111\u1ea3m nh\u1eadn m\u1ed9t nhi\u1ec7m v\u1ee5 \u0111\u1ea7y th\u00e1ch th\u1ee9c. Nh\u00e2n s\u1ef1 c\u1ee7a h\u1ecd \u0111\u00e3 \u0111\u01b0\u1ee3c ph\u00e2n b\u1ed5 \u0111\u1ebfn h\u01a1n 120 c\u1eeda h\u00e0ng thu\u1ed9c c\u00e1c chu\u1ed7i si\u00eau th\u1ecb l\u1edbn nh\u01b0 BIGC, AEON, LOTTE, EMART, SAIGON COOP, MEGA MARKET v\u00e0 WINMART, tr\u1ea3i d\u00e0i t\u1eeb B\u1eafc v\u00e0o Nam.<\/p>\n

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Chi\u1ebfn L\u01b0\u1ee3c v\u00e0 nh\u1eefng \u0111i\u1ec3m n\u1ed5i b\u1eadt c\u1ee7a d\u1ef1 \u00e1n: <\/strong><\/h4>\n

1. H\u1ec7 Th\u1ed1ng Qu\u1ea3n L\u00fd Th\u00f4ng Minh:<\/strong><\/p>\n

MVCPRO \u0111\u00e3 s\u1eed d\u1ee5ng h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd nh\u00e2n s\u1ef1 th\u00f4ng minh qua \u1ee9ng d\u1ee5ng MVCPRO, gi\u00fap \u0111i\u1ec1u ph\u1ed1i v\u00e0 theo d\u00f5i hi\u1ec7u su\u1ea5t nh\u00e2n s\u1ef1 m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 v\u00e0 ch\u00ednh x\u00e1c. \u0110\u00e2y l\u00e0 n\u1ec1n t\u1ea3ng quan tr\u1ecdng gi\u00fap chi\u1ebfn d\u1ecbch di\u1ec5n ra su\u00f4n s\u1ebb v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 cao.<\/p>\n

2. Vai Tr\u00f2 C\u1ee7a c\u00e1c nh\u00e2n s\u1ef1<\/strong><\/p>\n

C\u00e1c male-merchandiser ch\u1ecbu tr\u00e1ch nhi\u1ec7m tr\u01b0ng b\u00e0y h\u00e0ng h\u00f3a tr\u00ean k\u1ec7, ki\u1ec3m tra h\u00e0ng t\u1ed3n kho, theo d\u00f5i s\u1ed1 l\u01b0\u1ee3ng b\u00e1n v\u00e0 \u0111\u1ea3m b\u1ea3o vi\u1ec7c order nh\u1eadp h\u00e0ng li\u00ean t\u1ee5c h\u00e0ng ng\u00e0y. H\u1ecd ch\u00ednh l\u00e0 m\u1ed9t trong nh\u1eefng v\u1ecb tr\u00ed quan tr\u1ecdng, \u0111\u1ea3m b\u1ea3o s\u1ea3n ph\u1ea9m lu\u00f4n \u0111\u01b0\u1ee3c hi\u1ec7n h\u1eefu tr\u00ean k\u1ec7.<\/p>\n

\u0110\u1ed9i ng\u0169 PG – PB \u0111\u1ee9ng ngay t\u1ea1i c\u00e1c booth tr\u01b0ng b\u00e0y ho\u1eb7c khu v\u1ef1c s\u1ea3n ph\u1ea9m b\u00ean trong si\u00eau th\u1ecb. H\u1ecd kh\u00f4ng ch\u1ec9 gi\u1edbi thi\u1ec7u ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i c\u1ee7a nh\u00e3n h\u00e0ng m\u00e0 c\u00f2n ti\u1ebfp c\u1eadn v\u00e0 k\u00eau g\u1ecdi kh\u00e1ch h\u00e0ng mua s\u1ea3n ph\u1ea9m, tham gia c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i \u0111\u1eb7c bi\u1ec7t d\u1ecbp T\u1ebft.<\/p>\n

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3. Tuy\u1ec3n D\u1ee5ng v\u00e0 \u0110\u00e0o T\u1ea1o:<\/strong><\/p>\n

MVCPRO \u0111\u1ea3m nhi\u1ec7m vi\u1ec7c tuy\u1ec3n d\u1ee5ng v\u00e0 \u0111\u00e0o t\u1ea1o nh\u00e2n s\u1ef1, h\u1ee3p t\u00e1c ch\u1eb7t ch\u1ebd v\u1edbi c\u00e1c nh\u00e2n s\u1ef1 ng\u00e0nh h\u00e0ng t\u1ea1i c\u00e1c chu\u1ed7i si\u00eau th\u1ecb. Nh\u00e2n s\u1ef1 \u0111\u01b0\u1ee3c tuy\u1ec3n ch\u1ecdn k\u1ef9 l\u01b0\u1ee1ng ( \u0111\u00fang ng\u01b0\u1eddi \u0111\u00fang vi\u1ec7c ) v\u00e0 \u0111\u00e0o t\u1ea1o b\u00e0i b\u1ea3n \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o h\u1ecd c\u00f3 \u0111\u1ee7 k\u1ef9 n\u0103ng v\u00e0 ki\u1ebfn th\u1ee9c c\u1ea7n thi\u1ebft.<\/p>\n

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<\/h4>\n

<\/h4>\n

Th\u00e1ch Th\u1ee9c v\u00e0 Gi\u1ea3i Ph\u00e1p<\/strong><\/h4>\n

1. Tuy\u1ec3n D\u1ee5ng L\u1edbn:<\/strong><\/p>\n

Th\u00e1ch th\u1ee9c l\u1edbn nh\u1ea5t l\u00e0 vi\u1ec7c tuy\u1ec3n d\u1ee5ng h\u01a1n 500 nh\u00e2n s\u1ef1 trong v\u00f2ng 2 th\u00e1ng. \u0110\u1ec3 \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 s\u1ed1 l\u01b0\u1ee3ng, MVCPRO \u0111\u00e3 ph\u1ea3i huy \u0111\u1ed9ng m\u1ecdi ngu\u1ed3n l\u1ef1c v\u00e0 t\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh tuy\u1ec3n d\u1ee5ng.<\/p>\n

2. Qu\u1ea3n L\u00fd Nh\u00e2n S\u1ef1:<\/strong><\/p>\n

Qu\u1ea3n l\u00fd m\u1ed9t l\u01b0\u1ee3ng l\u1edbn nh\u00e2n s\u1ef1 l\u00e0m vi\u1ec7c t\u1ea1i nhi\u1ec1u \u0111\u1ecba \u0111i\u1ec3m kh\u00e1c nhau \u0111\u00f2i h\u1ecfi h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd hi\u1ec7u qu\u1ea3. MVCPRO \u0111\u00e3 cung c\u1ea5p gi\u1ea3i ph\u00e1p t\u1eeb offline \u0111\u1ebfn online, \u0111\u1ea3m b\u1ea3o nh\u00e2n s\u1ef1 l\u00e0m vi\u1ec7c \u0111\u00fang gi\u1edd, \u0111\u00fang ca v\u00e0 \u0111\u1ea1t hi\u1ec7u qu\u1ea3 cao nh\u1ea5t.<\/p>\n

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3. K\u1ebft Qu\u1ea3 Th\u00e0nh C\u00f4ng<\/strong><\/p>\n

Chi\u1ebfn d\u1ecbch \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng k\u1ebft qu\u1ea3 \u1ea5n t\u01b0\u1ee3ng:<\/p>\n

\u2022 T\u1ef7 l\u1ec7 tuy\u1ec3n d\u1ee5ng: MVCPRO duy tr\u00ec t\u1ef7 l\u1ec7 tuy\u1ec3n d\u1ee5ng t\u1eeb 99% – 100% t\u1eeb tu\u1ea7n th\u1ee9 3 c\u1ee7a chi\u1ebfn d\u1ecbch.<\/p>\n

\u2022 KPI b\u00e1n h\u00e0ng: \u0110\u1ea1t 136% KPI s\u1ed1 sell-out c\u1ee7a to\u00e0n d\u1ef1 \u00e1n trong hai th\u00e1ng.<\/p>\n

\n","protected":false},"excerpt":{"rendered":"

H\u1ee3p t\u00e1c v\u1edbi MVCPRO trong vi\u1ec7c cung \u1ee9ng nh\u00e2n l\u1ef1c \u0111\u00e3 g\u00f3p ph\u1ea7n v\u00e0o th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn d\u1ecbch T\u1ebft 2023 c\u1ee7a Suntory PepsiCo. Gi\u1ea3i ph\u00e1p cung \u1ee9ng ngu\u1ed3n nh\u00e2n l\u1ef1c c\u1ee7a MVCPRO kh\u00f4ng ch\u1ec9 h\u1ed7 tr\u1ee3 vi\u1ec7c cung c\u1ea5p nh\u00e2n s\u1ef1 m\u00e0 c\u00f2n \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u00e0 h\u1ed7 tr\u1ee3 marketing to\u00e0n di\u1ec7n, gi\u00fap<\/p>\n","protected":false},"author":4,"featured_media":1728,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[23,24],"tags":[],"class_list":["post-1732","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-vi","category-tin-tuc"],"acf":[],"_links":{"self":[{"href":"https:\/\/mvc.com.vn\/vi\/wp-json\/wp\/v2\/posts\/1732","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mvc.com.vn\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mvc.com.vn\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mvc.com.vn\/vi\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/mvc.com.vn\/vi\/wp-json\/wp\/v2\/comments?post=1732"}],"version-history":[{"count":8,"href":"https:\/\/mvc.com.vn\/vi\/wp-json\/wp\/v2\/posts\/1732\/revisions"}],"predecessor-version":[{"id":1782,"href":"https:\/\/mvc.com.vn\/vi\/wp-json\/wp\/v2\/posts\/1732\/revisions\/1782"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mvc.com.vn\/vi\/wp-json\/wp\/v2\/media\/1728"}],"wp:attachment":[{"href":"https:\/\/mvc.com.vn\/vi\/wp-json\/wp\/v2\/media?parent=1732"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mvc.com.vn\/vi\/wp-json\/wp\/v2\/categories?post=1732"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mvc.com.vn\/vi\/wp-json\/wp\/v2\/tags?post=1732"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}