BUDWEISER | “Chất Êm Ta Chinh Phục” Campaign
Campaign Period
May 4, 2023 – June 20, 2023
Scope of Work
To capture the market during the April 30 – May 1 holiday season, we collaborated with the “King of American Beer” – Budweiser – to launch the campaign “Chất êm ta chinh phục”.
Key Activities:
- Deployed the Automated Scan Bill Redemption solution powered by OCR technology, integrated with a custom “Cap & Win” game mechanic.
- Built a loyalty platform to strengthen brand-consumer engagement.
- Provided a 4.0-standard project management system for optimal data collection and analysis.
- Successfully achieved 100% of campaign KPIs.
Campaign Scale
Locations: Hanoi – Da Nang – Ho Chi Minh City
Channels: A network of restaurants, bars, and beer clubs including 68 Beer Club, Ba Gác (Lê Quý Đôn), Cỏ Garden, Ghiền – Mồi Bén & Bia, Hải Sản Hòn Thơm 3, Hải Sản Út Liên, LÀM TÍ (Ba Tháng Hai), Mộc Riêu Nướng Nguyễn Thị Thập, Tuấn Mập, Xiên Khè Felix, and many more.
Touchpoints: Over 100 participating outlets offering product purchases and instant rewards.
