MIRINDA | “Cùng Mirinda mừng sinh nhật CO.OP Mart” Campaign
Campaign Period
April 20, 2023 – May 10, 2023
Scope of Work
We were honored to accompany Mirinda throughout the campaign “Mua Mirinda Trúng 2 Chỉ Vàng SJC Mỗi Ngày Tại CO.OP Mart”, launched in celebration of Co.op Mart’s 27th anniversary this summer.
Key Activities:
- Deployed the Automated Scan Bill Redemption solution powered by OCR technology, integrated with a Lucky Wheel game.
- Delivered a refreshing, interactive experience for consumers while shopping at supermarkets.
- Provided a 4.0-standard project management system to optimize data collection and analysis.
- Successfully achieved 100% of the campaign KPIs.
Campaign Scale
- Coverage: Nationwide
- Channels: Co.op Mart & Co.op Extra Finelife supermarket chains
- Activation Sites: 130 supermarkets
