MIRINDA | “Cùng Mirinda mừng sinh nhật CO.OP Mart” Campaign

MIRINDA | “Cùng Mirinda mừng sinh nhật CO.OP Mart” Campaign

Campaign Period

April 20, 2023 – May 10, 2023

Scope of Work

We were honored to accompany Mirinda throughout the campaign “Mua Mirinda Trúng 2 Chỉ Vàng SJC Mỗi Ngày Tại CO.OP Mart”, launched in celebration of Co.op Mart’s 27th anniversary this summer.

Key Activities:

  • Deployed the Automated Scan Bill Redemption solution powered by OCR technology, integrated with a Lucky Wheel game.
  • Delivered a refreshing, interactive experience for consumers while shopping at supermarkets.
  • Provided a 4.0-standard project management system to optimize data collection and analysis.
  • Successfully achieved 100% of the campaign KPIs.

Campaign Scale

  • Coverage: Nationwide
  • Channels: Co.op Mart & Co.op Extra Finelife supermarket chains
  • Activation Sites: 130 supermarkets