SUNTORY PEPSICO | Staffing Services for Tet 2024 Activation
Campaign Period
December 25, 2023 – February 8, 2024
Scope of Work
MVCPRO provided manpower for the Tet 2024 campaign of Suntory PepsiCo Vietnam, operating across more than 150 major supermarket chains nationwide, including Big C, Lotte, Aeon, Mega Market, Emart, and more. Over 500 personnel were recruited and trained to meet SPVB standards within just two weeks.
Key activities included:
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Supplying PGs (Promoters) & Merchandisers at retail points
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Sales consulting and in-store display management
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Executing marketing campaigns and customer loyalty programs
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Expanding reach to new potential customers
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Achieving an average of 132% KPI performance across all project locations
Campaign Scale
- Location: Ho Chi Minh City
- Retail Systems: Big C, Lotte, Aeon, Mega Market, Emart, Saigon Co.op, and WinMart
- Scale: Over 150 supermarkets
