VIKODA | Brand Activation, Sampling & Sale Campaign
Campaign Period
November 2022 – December 2022
Scope of Work
We created the campaign “VIKODA ENERGY STATION” with the message:
“NATURAL ALKALINE MINERAL WATER – FRESH BALANCE” to bring the brand closer to consumers through the following activities:
- “Generate Positive Energy with Vikoda” interactive game
- “Guess the pH Level & Try the Product” sampling activity
The campaign targeted high-income consumers seeking a healthy lifestyle and interested in sustainable wellness from nature, taking place at over 70 venues including office buildings, luxury apartment complexes, and major supermarkets.
Campaign Scale
Locations: Ho Chi Minh City – Da Nang – Hanoi
Channels: Lotte Mart, Emart supermarkets, high-end office & residential buildings
Activation Sites: 75 total (5 supermarkets – 70 buildings)
